Thursday, 2 January 2020

PTI and the status quo

Every political party uses slogans to expand its membership and to energise its existing base. Some slogans articulate a party’s vision, some summarise its central narrative, while others highlight the steps the party will take once in power. Slogans are a powerful political marketing tool and can be extremely effective if they are catchy and easy to understand. For example, Donald Trump’s campaign slogan “Make America Great Again” was extremely successful because it was catchy and effectively articulated Trump’s narrative that America had lost its ‘past glory’ and that he was the right person to restore it. In Pakistan, the ...

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